Employer Brand Lead
Boston, MA, USA
USD 135k-182k / year
Location: Waltham, MA (hybrid)
ERGO NEXT's mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.
Simply put, wherever you find small businesses, you’ll find ERGO NEXT.
Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.
ERGO NEXT is two strong brands becoming one. The Employer Brand Lead role is a new, foundational role where you will be the first person dedicated to shaping how ERGO NEXT shows up to talent, everywhere we hire. This isn't a marketing-adjacent nice-to-have. It's core infrastructure for a Talent Acquisition team hiring well across the US, Israel, and beyond during a period of real change.
What You’ll Do:
- Lead the employer brand into one coherent ERGO NEXT story: messaging, visual identity guardrails, tone of voice, and compelling narrative
- Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels: content, cadence, and voice
- Partner with the people, communications and marketing teams to build role- and market-specific attraction content
- Develop employee storytelling programs (spotlights, "day in the life," leadership visibility) that give candidates real signal
- Track and respond to how we're perceived externally: ratings, sentiment, competitor positioning and bring that intel back to Talent Acquisition and People leadership
- Build reusable content and messaging that recruiters can deploy directly in outreach, job postings, and candidate conversations
- Support employer brand presence at events, campus programs, and conferences as we scale global hiring
What We Need:
- 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role, bonus points for having done this through a merger, acquisition, or major rebrand
- Proven ability to build an EVP from scratch or unify one from disparate sources, not just execute someone else's playbook
- Comfortable operating globally. Understands that "one brand" doesn't mean one-size-fits-all messaging across US and Israel markets
- Strong writer and storyteller who can also use data to measure success
Unstoppable Qualities:
- Familiarity with Israeli talent market dynamics and workplace culture a plus
- Experience operating in or supporting a global org with a significant Israel-based workforce strongly preferred. Particularly employer brand or attraction work tied to engineering/R&D hiring in Israel and the US
Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @next-insurance.com or @nextinsurance.com( opens in new window). Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.
If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website (https://consumer.ftc.gov/articles/job-scams( opens in new window)), or you can contact your local law enforcement agency.
The range displayed on this job posting reflects the minimum and maximum target for new hire base salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.
US annual base salary range for this full-time position:
$135,000 - $182,000