Location: Hybrid Foster City, CA

The Position: Director, Content Marketing

We’re looking for a strategic, creative, and digital-savvy Director of Content Marketing to shape Tipalti’s voice across the buyer journey. You’ll lead content strategy and execution for thought leadership, demand generation programs, events, product and partner marketing, campaigns, tipalti.com, and beyond—creating thought leadership that provokes, web copy that converts, and content that turns prospects into loyal customers.

You know the mid-market SaaS buyer inside and out. You’re obsessed with what makes them tick – and you know how to build and scale a content program that meets them where they are, with the right message, at the right time.

Why join Tipalti?

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 3000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

What You’ll Do as Director, Content Marketing

• Set and execute the vision. Define, drive, and lead the content marketing strategy that positions Tipalti as the go-to finance automation partner for mid-market companies. Align and influence teams across marketing to bring the vision to life.
• Build the plan. Develop and manage a global content calendar aligned with business priorities, regional needs, and all stages of the funnel.
• Create with purpose. Oversee the development of full-funnel, multi-format content—blogs, web pages, ebooks, social media, research, and more—ensuring headlines and messaging resonate and drive engagement.
• Lead the website narrative. Own the strategy, planning, and execution of content on tipalti.com to ensure a seamless, consistent, and engaging experience that converts.
• Drive demand. Identify and deliver content that fuels demand generation and pipeline growth – knowing what works, what doesn’t, and what’s next.
• Innovate with AI. Embrace emerging technologies and identify how AI can improve content creation, performance, and operational efficiency.
• Make it bite-sized. Drive the creation of short, easily digestible content formats (videos, clips, bite-sized insights) to engage busy decision-makers and refresh stale content approaches.
• Expand our bench. Build and manage a roster of authoritative global writers and subject matter experts to scale content production without sacrificing quality.
• Partner across teams. Work closely with SEO, digital marketing, product marketing, and regional stakeholders to ensure content aligns with strategy and drives results.
• Measure what matters. Define KPIs, analyze performance, and continuously optimize to maximize impact.
• Lead and inspire. Attract, hire, and develop top marketing talent while fostering a culture of collaboration, creativity, accountability, and timely execution – not just within the content team, but across the broader marketing organization.
• Run a tight ship. Manage competing priorities, ensuring the team delivers high-quality work on time and on brief, even in a fast-paced environment.

What You’ll Bring

• 10+ years of B2B content marketing experience, with 5+ years of experience in SaaS technology companies selling to line of business persona (e.g., CFO, CRO, CMO, CHRO). Finance or fintech experience is a plus.
• Strong leadership skills, with 5+ years of experience managing teams and external writers or agencies, and influencing cross-functionally within the marketing organization. Comfortable presenting ideas and strategies at the highest levels.
• Deep understanding of mid-market buyer needs, challenges, and decision-making processes.
• Expertise in building full-funnel content strategies that tailor messaging to target personas and buying stages, with the ability to adapt formats to specific channels. Skilled in leveraging existing distribution channels effectively and identifying or building new ones to maximize reach and impact.
• Excellent writing, editing, and storytelling skills – with a keen eye for what resonates and what converts.
• Strong understanding of SEO principles and how they integrate with website content strategy and performance.
• Analytical mindset, with the ability to use data to inform strategy and optimize execution.
• Experience running an efficient team with multiple competing priorities, ensuring timely and high-quality delivery.
• Comfort with fast-paced environments and changing priorities – you thrive in the dynamic world of high-growth SaaS.
• Passion for innovation and emerging tools, including how AI can enhance content marketing effectiveness.
• Experience with project management tools like Asana

Our (Foster City) benefits package includes:

• Hybrid working model that requires you to be in the Foster City office on Monday, Tuesday, and Thursday
• Competitive salary and stock options
• Matching 401K
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• 15 days of PTO
• Free lunch on office days
• Fresh fruit, snacks & drinks in office
• Dog friendly office on Thursdays
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture

You’ll join a company that’s growing fast, innovating constantly, and building a brand that resonates globally. If you’re looking to lead a content program with impact – and to do it alongside collaborative, driven colleagues – we’d love to meet you.

The estimated (Foster City) Base Salary Range is $166,000 - $198,500 USD + bonus + options

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